Novell vs Red Hat: A tale of two marketing atrocities?

NetworkWorld is running a good article on the competition between Novell and Red Hat in the Linux marketplace and how for once Novell may not be the worst marketing department in the game. The article makes some good points, Red Hat largely has its dominant position in the Linux market through being first and not because of tremendous marketing initiative or product direction. In fact for the last couple of years it kind of feels like they have been stationery bystanders compared to the frenetic activity within the Novell and Ubuntu camps recently.